Panithuli Branding
(Passion project)
Panithuli in Tamil means Dewdrop. This “brand” is created with the aim to manufacture and promote refreshing non alcoholic beverages that are traditional in south India.
The logo was created keeping the audience in mind, a younger person who has not yet reached legal drinking age.
The three flavours are
1. Buttermilk
2. Panagam
3. Elaneer
Buttermilk : Made with diluted yogurt, chillies, spices, curry leaves, asafoetida and coriander leaves
Panagam : Made with Jaggery, ginger juice, lemon juice and cardamom
Elaneer which is basically tender coconut water.
Packaging
Custom patterns featuring the ingredients in each drink to show off what’s inside on the outside.
Chennai, in Tamilnadu, is known for its beaches. The three flavours are showcased nestled in the sand on a beach to create a summery feeling.
